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New media experience for watching European Cup: evaluation of three new media broadcasting platform apps.
The 2024 European Cup has come to an end, but the enthusiasm of football fans is still high. In this football extravaganza, in addition to the fierce competition on the green field, the performance of major broadcasting platforms has also been highly anticipated. This year, there are three new media APP platforms in China that can broadcast the European Cup, namely CCTV video, Migu video, and iqiyi sports. In order to further improve the viewing experience and meet the diversified needs of fans, the broadcast platforms have spared no effort, creating derivative programs around the event, inviting celebrities to participate, or innovating black technology, in various ways to bring this sports feast to fans. These viewing platforms each have their own strengths, and we will explore them from the perspective of product structure, content richness, and technical innovation.
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