Emperor Group (International) Limited (stock code: 163) was formally established in 1990. It has continued to expand its business over the years, making good use of business opportunities to actively expand its property portfolio located in China, Hong Kong, Macao and even overseas. In the mid-2000s, the tourism and gaming industry in Macau, China was booming, so the group seized the opportunity to acquire high-quality local properties and began developing real estate in Beijing in 2006. The Group has always been active in purchasing retail space in the Golden Shopping District at a good price. Among them, Russell Street in Causeway Bay, Hong Kong, China is particularly concentrated. Russell Street is one of the most popular shopping streets in the world, comparable to Fifth Street in New York and the Champs-Elysées in Paris. The Group owns many stores and entire properties, and rent income is stable. residences Housing has always been an active part of the Group, which has developed a number of high-quality projects in China and Hong Kong over the years. On the Hong Kong side, there are “Victoria Peak” and “Victoria Peak” in Sai Wan, “98 Java Road” in North Point, “Hong Kong Island.18” in Shau Kei Wan, and “Royal Prince” in Kowloon City, which are highly sought after by buyers. Projects under development include Tuen Mun Siu Lan Project, Tai Lam Project, Shouson Hill Project, Fuk Wing Street Redevelopment Project in Shau Shui Po, and Ho Chung Project in Sai Kung. In mainland China, the Group entered Xiamen twice, and first developed the “Emperor Lakeside Garden” in the 90s. Due to the ideal response and the famous development phase of “Emperor Lakeside. Huating” after the millennium, the second phase of the “Emperor's Lakeside. Huating” not only satisfied buyers, but also became a model for high-quality homes in the region. Gold shop The locations in Hong Kong's prime shopping districts are like art treasures, which are often unattainable. The Group has been strategically purchasing at good prices for a long time. The most representative of these is Russell Street in the core area of Causeway Bay. The most representative of these is Russell Street in the core area of Causeway Bay. It now has a number of connected stores and entire properties No. 22-24, making it the second largest owner of the underground store in this area. The Group also owns a number of retail properties in Tsim Sha Tsui, where famous stores are located. Among them, 4, 6 and 8 Canton Road and 81 Nathan Road are the most notable. In addition to top shopping areas, the Group has also expanded into trendy consumer areas that are more popular with young people, such as a number of core stores on Lockhart Road in Causeway Bay, making the Group's retail portfolio more diversified. outlets The Group believes that regional shopping malls that affect people's livelihood or large shopping malls that focus on lifestyle have potential for development. The Pulse on the beachfront of Qianshui Bay is the group's flagship shopping mall project, bringing together trendy restaurants and a variety of fashion stores; the entire L3 floor of Kenway Place in North Point and Xindu Shopping Mall in Tuen Mun are all closely related to nearby residential and commercial areas, bringing stable rental income. Meanwhile, projects under development, such as the Emperor's South Bay Center in Macau and the Emperor Star City in Shanghai, will soon become an international attraction with endless crowds of tourists. Industrial and Commercial Building The Group currently owns a number of office properties, including the Emperor Group Center, where the Hong Kong headquarters is located, the Emperor Group Center, the 60 Gloucester Road project, the Batian Commercial Centre, and the 75-79 Lockhart Road project; in terms of industrial buildings, it also owns Kwun Tong New Media Group Center, Kwai Chung Toppy Tower, and Tuen Mun Eurochemical Furniture Warehouse Center. In recent years, it has been more active in developing overseas markets and has purchased two projects No. 181-183 and No. 25-27 on Oxford Street in London; there is also the Emperor Group Center located on Changan Street in Beijing, where the Group is located. After completion in 2015, the Group will be the headquarters of the Group in mainland China. hotels The Group also has extensive experience in developing hotels. It has developed the Royal Ascot Hotel in Happy Valley and the Emperor Entertainment Hotel in Macau, and launched the new brand Shengshi Hotel in 2015, with one each in Macau, China and Hong Kong, China; there is also a MORI MORI serviced apartment located in Causeway Bay. Future development Looking ahead, the Group will continue to improve the quality of investment properties to enhance profitability. In addition, it will also optimize the tenant mix and stabilize the property rental rate as close to 100% as possible. As for high-quality retail properties in Tsim Sha Tsui and Causeway Bay, the Group will maintain a certain annual rent increase to stabilize income. In addition, it will launch more new projects to meet market needs.
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