Driven by a basic positive vision, Susie and Doug Tompkins founded Esprit Global in California in 1968. Inspired by the revolutionary ideology of the sixties, Esprit Global established a clear brand concept — always embracing real life and meeting, and implementing the brand promise “we make you feel comfortable because of beauty”. There are two pillars behind Esprit Global's success story: conveying joy through laid-back tailoring, high-quality necessities, and carefully selected fashion clothing, while adhering to the core values of sustainability, equality and free choice. For example, in the early 1990s, when “eco-friendly fashion” had not yet emerged, Esprit Global pioneered the first eco-friendly series made from 100% organic cotton, and replaced models with its own team, reflecting the true meaning of “Real People Campaign.” Since its establishment, Esprit Global has continued to adhere to this spirit and has developed in more than 40 countries around the world. Esprit Global was listed on the Hong Kong Stock Exchange in 1993 and is headquartered in Germany and Hong Kong. Esprit Global — “Keep it simple, comfortable and beautiful every day”.
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