About TAO HEUNG HLDGS Company

The Chinese have a so-called “people take food for granted”: every time you go to a restaurant to eat, you always have to enjoy exquisite cooking skills and excellent ingredients. Various restaurants are also important places for Chinese people to meet for social gatherings, thus forming a unique Chinese culture of “drinking tea.” Daoxiang Group grew out of this food culture and led this culture into a new and exciting field. We have accumulated rich experience and knowledge in the local market, and added innovative market strategies, modern management methods, and strict quality standards to this foundation. Over the years, these new experiments have enabled Daoxiang Group to achieve remarkable results, helping the Group establish a leading position in the market, establish a loyal customer base, and gain popularity from strong strategic investors. In order to actively expand our business, we have laid a solid business foundation and entered the next strategic goal - to become a highly respected and leading Chinese restaurant group in Hong Kong and mainland China, providing high-quality food and catering services with limitless creativity, and striving to bring customers a new dining experience. restaurants Diversified brand restaurants Since its establishment in 1991, Daoxiang Group has established a huge network of over 110 restaurants and cake shops, spread across Hong Kong and South China, respectively. These restaurants are all located in prime locations and are bustling with people, attracting a large number of well-off mid-market customers. The Group has successfully adopted a diversified brand strategy and has 17 brands under the “Daoxiang Group”. Each brand has its own food style, which targets individual customer groups or preferences, so restaurants of different brands can not only coexist in the same popular food area, but also perform well. In addition, the flavors and decorations of different restaurant brands, such as staff uniforms, tableware, and interior decoration, are also unique. Using innovative and effective marketing strategies, Daoxiang Group has successfully attracted new customers to restaurants and strengthened the position of various brands in the minds of citizens. Zhong Cai, for example, is very popular because of its promise of “no MSG, no artificial colors.” Rice incense has grown rapidly and is popular in the fiercely competitive catering industry, mainly due to the following factors. Daoxiang Group's diversified brand strategy provides customers with a variety of choices for different tastes and preferences and different occasions. When customers have different needs, the Group has different brands of restaurants to choose from, which helps to consolidate the Group's overall market share. Daoxiang Group is meticulous in selecting ingredients, preparing menus, cooking, and even service. The Group has introduced strict quality control systems at all levels of operation, while carefully selecting and training employees to ensure that all restaurant managers, chefs and waiters have rich experience and skills. Furthermore, all ingredients are carefully inspected to ensure that they are maintained at a high level. When customers eat out, they all want to enjoy the meal. Daoxiang Group has been working tirelessly and is known for its commitment to providing a quality dining experience. After the Group's efforts to promote it, all restaurants are well received by customers and are also highly respected. From marketing to food production, Daoxiang Group emphasizes innovative ideas at every level. Among them, the “One Mosquito and Chicken”, “Dish the Dish, 12 Mosquitoes”, the “Meal Dove Delivery”, and “Imperial Feast” series are all among the most widely known marketing activities of Daoxiang Group. Some of the Group's restaurants have adopted the “open kitchen” concept, showing full confidence in their products and kitchen operations. This method, which breaks through tradition, makes the food preparation process clear to customers at a glance, and at the same time enhances the customer's interest in this most important aspect of food culture. An industry pioneer Breaking new ground in traditional industries Daoxiang Group has always led industry trends, finding new ways to improve competitiveness and quality, so that customers can enjoy a happy meal time. Daoxiang Group is the first Chinese restaurant group with a food processing and logistics center in Hong Kong. The new Tai Po Food Processing and Logistics Center was officially put into operation in December 2010. Its production capacity is five times larger than the original Fotan logistics center, provides diversified and larger scale food processing and logistics distribution services, and also has laboratories that meet national and international standards to provide customers with safe and high-quality food. In line with the Group's Dongguan logistics center, its production capacity can support the development of 250 branches in China and Hong Kong. The logistics center can cooperate with the group to carry out mass procurement and enhance the bargaining power of the center, so that high-quality ingredients can be purchased at competitive prices. Furthermore, the Group concentrates on procurement, food processing, quality inspection, packaging and distribution processes at the center, greatly improving operational efficiency and cost efficiency. In 2007, the Group opened another food processing and logistics center in Dongguan, China. The Dongguan Center is the Group's restaurants in Hong Kong and mainland China, providing more diversified and large-scale food preparation and processing services than Fotan Center. The Dongguan center is fully equipped, including advanced food testing facilities, food manufacturing equipment, refrigerated warehouses, vacuum packaging machines, and refrigerated trucks that are convenient for immediate delivery of materials, etc. Quality first Ensuring the highest quality at every stage The Group's highest quality assurance covers all aspects of operations relating to products, services and the restaurant environment. The Group has set up an enterprise resource planning system at the Tai Po Food Processing and Logistics Centre to closely monitor every process of the entire food preparation process. The center has an advanced food testing laboratory, which is responsible for analyzing and inspecting food samples to ensure that the quality and taste of the food is consistent. The Group designs its quality certification and management system according to the leading “Five Standing Law” standard management system. By adhering to the specific quality standards and procedures of the system, the Group can achieve maximum efficiency at every level of operation, such as food procurement and processing, hygiene standards, employee training and daily management. To further guarantee the level of quality, Daoxiang Group conducts internal audits, and external consulting firms conduct regular “mystery customer” and customer satisfaction surveys on each of its restaurants to ensure that their food, service and environment are at the highest level. Adhering to the pursuit of food safety, the Group's “Chung Choi” branch in Kowloon Bay also took the lead in becoming the first Chinese restaurant to receive ISO22000 certification from the Hong Kong Quality Assurance Agency in 2008, confirming the Group's practices in food safety management. Focus on talent Passionate team Daoxiang Group's management team is experienced and has a clear understanding of the market situation, leading the group to implement innovative strategies and achieve various achievements. Most of the Group's executive directors have accumulated more than 20 years of experience in the Chinese restaurant industry, while senior management members also have rich experience in corporate, strategy, finance, logistics and business management. In recent years, the management team has continued to expand the Group's business and enhance profitability, and its excellent track record can be seen. The Group works in the service industry and knows that the quality of employees is the key to business success or failure. Therefore, the Group has always adopted the “people-oriented” concept in employee management and development, and is committed to cultivating employees' professional knowledge and enthusiasm for work. For example, the Group requires all new employees to participate in a two-day internal training program, and will also regularly provide a series of training and development programs to frontline employees and chefs to equip them with the latest knowledge and skills. In addition to this, the Group also has internal promotion tests to encourage employees to strive for ideal performance to ensure the best products and services. A chef's cooking skills are often the main factor in determining the quality of a dish. The Group is committed to training excellent chefs and enjoys a reputation in the food industry. The Group established the “Production Coaching Law” in 2005. This project can not only unify the two components and unify production, standardize the group's production, but also systematize and popularize the “knowledge, craftsmanship, and wisdom” of production, and continue to pass on craftsmanship and cultivate employees. Based on the “Production Coaching Law”, the Group was awarded the Best Management Training Gold Award organized by the Hong Kong Professional Management Association in 2007. The following year, the Group also received the Outstanding Performance Training Award from the American Training and Development Association. Furthermore, to encourage chefs to strive for excellence, the Group supports them to participate in various cooking competitions and develop new dishes to enrich their menu choices. Dao Xiang's chef also lived up to expectations and won many culinary awards in recent years, winning glory for the group. Keep moving forward Expand new opportunities Based on the recipe for success that combines “quality and innovation”, the Group is planning to open more restaurants in Hong Kong and mainland China in the next few years, while continuing to renovate and enhance the environment and facilities of existing restaurants. To further enhance corporate governance and transparency, Daoxiang was officially listed on the main board of the Hong Kong Stock Exchange Limited in June 2007. Listing number: 573. Looking forward to the future, the Group will continue to use its advantages to seize the various business opportunities brought about by China's rapid economic development. The Group has more than ten years of domestic business experience, and currently has a wide range of domestic branches, including: Shenzhen, Guangzhou, Dongguan, Huizhou, Shenyang, Nanning, Wuhan, Shanghai, Zhengzhou and other cities. The Group plans to accelerate the development of the domestic market and strive to enter more cities in China. With the Dongguan Food Processing and Logistics Center and the Tai Po Food Processing and Logistics Center being put into operation, the Group has allocated more resources to expand its promising business in South China. Its production capacity can meet the food processing needs of up to 250 restaurants, and can also provide food processing services to other enterprises and catering operators in Hong Kong, mainland China and overseas Chinese communities. Selling packaged and refrigerated food in supermarkets is probably another significant source of revenue.