Huixin Microfinance is rooted in Quanzhou City. According to Ipsos, it is the largest licensed microfinance company in Fujian Province based on revenue in 2015. The company is mainly committed to providing practical and flexible short-term financing solutions to local individual entrepreneurs, SMEs and microenterprises to support their continued growth and meet their emerging liquidity needs. The company mainly provides short-term credit-based loans, but also provides less collateral loans. The company provides customers with two types of loans, revolving loans and term loans. As of March 31, 2016, the company's registered capital was RMB 0.5 billion. According to Ipsos, the company has a market share of about 7.2% in the Quanzhou microfinance market (based on the loan principal balance as of December 31, 2015). Since its inception in January 2010, the company's business scale has been rapidly expanding, and a solid customer base has been established as the scale of the business has grown. During the track record period, the company had more than 600 different customers.
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