Established in December 2013, Donkey Trail Technology is based on the two core strategies of scenic tours and global tours, focusing on the development of online electronic guide software, global guide systems, and the development of tourism-related supporting businesses. The smart tourism industry cloud brain built based on Donkey Trail has now formed a tourism ecosystem supported by online electronic guides and smart management service systems, and is a world-renowned smart tourism industry solution expert. The company is centered around its Guangzhou headquarters, and its product network covers the world. It is the main supplier of online electronic guide services among the top five domestic OTA platforms, accounting for 86.2% of the domestic market share in terms of transaction volume for the full year of 2018. By the end of June 2019, Donkey Trail Technology had built an online electronic guide system for more than 12,900 scenic spots around the world, including 259 5A tourist attractions and 2021 4A tourist attractions in China. (By the end of 2018, the coverage rate of 5A scenic spots in China reached 96.9%.) Donkey Trail Technology has responded positively to the “smart tourism” and “global tourism” development policies of the China National Tourism Administration. Relying on the industrial ecosystem platform, they have joined hands with Tencent and Gaode to create the “One Mobile Phone Tour to Yunnan” project and the “Future Scenic Area” project respectively, profoundly influencing and changing the way the tourism industry serves and the way tens of millions of consumers travel, opening up broader application prospects for China's “tourism industry+the Internet”.
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