Urban Beauty (China) Holdings Co., Ltd. “Urban Beauty” or the “Company”, together with its subsidiary “Group”, is mainly engaged in the design, research, development and sale of cost-effective intimate clothing. According to the Frost & Sullivan (Frost & Sullivan) report, based on total retail sales revenue in 2014 and the number of retail stores up to the end of 2014, the company is China's largest brand intimate clothing company. The company designs and sells five major series of intimate clothing products, namely bras, underwear, pajamas and loungewear, warm clothing and others (including leggings and leggings, vests, socks and accessories). To cater to different consumers, the company markets and sells its products through a diverse portfolio of brands, including the core brand “Urban Beauty” and three branch brands, namely “Urban Silk Language”, “Urban Colorful Style” and “Urban Style”, followed by the launch of the new brands “Urban Beauty Secrets” and “Free Time” to attract different times consumers. Furthermore, by acquiring well-known high-end brands, including Odifen, Ruby, and Yixia, the company has effectively upgraded its brand portfolio, and the number of major brands has also increased to nine. According to a highly integrated business model, the company implements general control over all important stages of the industry value chain, ensures mobility of production capacity, and maintains appropriate inventory levels and delivery punctuality, thus providing strong support for the company's rapidly growing retail network. The company focuses on product design and development, and has established a huge first-hand consumer database through a comprehensive information technology platform. The company plans to consolidate its leading position in the industry and lead the fashion trend in China's intimate clothing industry by increasing the variety of products and increasing brand awareness.
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