We are a digital media company established in Hong Kong in 2010. We mainly provide customers with online advertising services through our platform. The platform had over 506,000 members in Hong Kong, Taiwan, Malaysia and Singapore at the last practical date. For further details on our different types of online advertising services, please refer to the “Business - Our Services” section of this document. The clients of our online advertising services include brand owners and advertising agencies. We believe that through our self-developed platform (that is, our website and mobile app), customers can reach out to target audiences and use tasks to convey online advertising content to members or hold advertising campaigns for members. On the other hand, members can earn JAG points by completing required tasks. According to the Insight Consultation Report, online advertising media are different from traditional advertising media. They provide advertisers with a marketing tool that targets and interacts with specific target audiences, and conveys marketing information in a more effective and customized manner. Insights anticipates that advertising budgets previously allocated to traditional advertising channels (such as television and print media) will gradually shift to online advertising media. The platform uses its customized screening capabilities to allow customers to match advertising campaigns with target audiences (that is, our members) based on the demographic details and behavior of the target audience, such as the consumption pattern or brand orientation of a specific product or service. We believe that by rewarding JAG to our members, we can increase members' participation in customer advertising campaigns, and at the same time, customers can promote their brand's products or services through members' participation. Our online advertising includes (i) diffused communication services; (ii) interactive engagement services; (iii) mass blogging services; and (iv) other services. For the year ended March 31, 2016 and March 31, 2017, our revenue was approximately HK$21.8 million and HK$26.3 million respectively, while annual gross profit was approximately HK$13.7 million and HK$19.2 million respectively. Overall gross margin increased from 62.9% for the year ended March 31, 2016 to 72.7% for the year ended March 31, 2017. For the year ended March 31, 2016 and March 31, 2017, approximately 58.6% and 49.7% of the revenue came from Hong Kong business operations, while approximately 41.4% and 50.3% of the revenue came from Taiwan business operations, respectively. In 2017, we expanded our business to Malaysia and Singapore. As of the last practical date, we have not obtained any benefits from our business operations in Singapore
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